Launch date: June 8, 1998
Fatal flaw(s): Expensive players, low number of available titles, lack of funding
The Digital Video Disc was an interesting take on the movie rental game. For $4 a user could rent a DIVX disc and watch the movie as many times as they wanted for up to 48 hours. Each DIVX player would have an Internet connection and be able to read a unique code in the disk, letting it know whether or not you were supposed to be playing the movie or not. It was a novel idea, but at the end of the day consumers preferred to watch the DVDs they rented as many times as they wanted without someone monitoring their video player. People are funny that.