For fans of the Green Lantern, last November’s debut trailer for the character’s first feature film was disappointing at best. Due to the time consuming special-effects process for the film, a lot of the movie's more awe-inspring shots were not done in time, so the trailer debuted with imagery that lacked the epic scope of the comics—some scenes even resembled a low budget PS3 game.
All is not lost, though: According to the L.A. Times Blog, Warner Brothers knows how the fans feel.
"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it," said Sue Kroll, the studio's worldwide marketing president. "We can't afford to do that again."
With so much meticulous CGI work to be done on the film and so many different alien races and battles to craft, the Green Lantern has all the potential in the world to be the most visually stunning comic film of the year, but without proper marketing it’ll be hard for anticipation to grow amongst audiences.
"We are on a learning curve in getting 3D materials and marketing materials on the same schedule," said Jeff Robinov, Warner Brothers Motion Picture Group President. The advertising campaign "has been delayed strictly from production."
But things are already looking up for the Green Lantern as the studio will finally begin to showcase new footage from the film this week at the CinemaCon in Las Vegas and the studio has plans to release a proper trailer with Thor when it hits theaters on May 6.
The Green Lantern hits theaters on June 17.