The folks at Phosphor have taken a common feature of many flashy watches, crystal, and put it to work on the essential wrist-wear's most basic function: telling time.

The not-yet-released Reveal time piece indicates the hour and minute by retracting strategically arranged Swarovski crystals that cover the face of the watch. When the time changes, a new bit of bling goes dark.

Check back with Phosphor, a specialist in e-ink watches,  on March 7th to cop one for yourself. No word yet on sticker price, though.