Directors Cut: BBGUN

Image via Complex Original

Yes, they're having more fun than seems safe, but no, they won't put your eye out. BBGUN is the NY-based film collective, consisting of Alex Bergman and Maxim Bohichik, that's behind some of the dopest videos of the past year, including projects with Kid Cudi, Fabolous, The Roots, and, most recently, J Cole and his latest, "Who Dat."


Originally from New Orleans and Ohio (respectively), Max and Alex teamed up in NYC just two years ago through Craigslist. Since then, the duo have brought a new kind of energy to the music-video game. We recently had the pleasure of chopping it up with Max and Alex for a breakdown of their 5 favorite BBGUN videos...

Max: "This was our first music video. We shot in Williamsburg and also some scenes in Soho. It was a very small budget. Basically, we rented a U-Haul van and we picked up Cudi (at the time he was working at BAPE in Soho). We would come by after work, he

Max: "This was shot up in Syracuse, New York. We were in pre-production for a long time because of the logistics. Again, it was just a lower-budget thing, no record label involved, so we had to find the right location where we could shoot for free. Once we finally got up there and shot, it was just really great. We took a crew of about 10 people. Everyone was great. Alex is actually the Duck in the video and I

Max: "This was the first video that we shot on film. That was a great experience for us. It was also the first major-label artist we

Alex: "This was so much fun. This is Max

Max: "We became friends when we first started doing videos and did a few for him in 2008 when he was unsigned and trying to make a name for himself. One of them being this video, 'Simba': It was this one-cut we did in about 6 hours. People really responded to it, and back then we had no budget; this time we had some money so we wanted to take that idea and do it in a bigger, grander way. We got a crane, lots of extras, some really nice art direction, and it