TAPZ is only 23 years old, but his bio already reads like a music industry veteran's. Born in a rural area of Zimbabwe, he moved to New Zealand when he was 10, where he started taking music seriously at a young age. He knew that he had to eventually move to the U.S. to reach the audience he wanted, so for years he went back and forth between New Zealand and Los Angeles. On his first trip to New York City, things felt different. "For the first time I felt some sense of home in the midst of the fashion and creative energy here," he says.
His debut single, 2015's "Killa," reached No. 3 on Spotify's Global Viral charts, and soon after he caught the attention of G.O.O.D. Music and worked with G.O.O.D. Management from 2016 to 2018.
Now he's based full-time in New York, building a new creative team while he preps a couple of EPs and a debut album. The timing feels perfect for his worldly perspective and genre-mixing sound, plus he's already got more experience—both in life and the music industry—than most established artists. And he hasn't even released a debut album.
Today we're premiering TAPZ's "Trust No Stars In The Daylight" music video, which he describes as "a lot of fuckin' tension, fire, purity, blood, and a horse." Read more on TAPZ and watch the "Trust No Stars" video below.
About the song:
"Trust is about growing up and realising half the world got a motive. Everybody wants something from somebody, too many hands open not enough hearts open. I produced the track with French producer TWENTY9 who co-produced (worldly vibes you know), and sonically I just wanted to make it sound haunting and vulnerable like how the world makes us all feel sometimes.
"'No Stars In The Daylight' is about leaving. It’s a reality check. Ain’t no hope left, it's like we used to look to the sky for that because the stars reminded us to reach for something beyond what makes us bound. Now we're bound, we're held down by gravity and the idea of reality, looking up to the wrong stars. Stars on the 'gram and shit, following them and not our dreams. I’d rather leave and follow my dreams than go blind following the stars of the daylight is what I'm trying to say."
About the video:
"There's a continuing story threaded in all my videos. I look at it like, we have three minutes to tell one of the chapters from the ultimate film series. And on the episode of 'Trust No Stars In The Daylight' you see what happens when you put three different amplified parts of me in the same arena: a lot of fuckin' tension, fire, purity, blood, and a horse—I couldn't ride a horse before this video to be honest but I was like fuck it how hard could it be?
When I moved to an English-speaking country at 10, I had to rely on creative outlets to tell my story because I couldn't understand what no one was saying and they couldn't understand me.
"When I moved to an English-speaking country at 10, I had to rely on creative outlets to express and tell my story because I couldn't understand what no one was saying and they couldn't understand me. So naturally I stayed that way, that's why the creative process is religious to me. I creative direct and write the concepts and bring on other creatives that I love to help bring vision to life. On this one I worked with Australian director Maddy King and cinematographer Miller Best to bring it to life. We just wanted to make universes collide, on some like 'watches Inception and Terminator once' type shit. There's a lot more to the picture, shit is a jigsaw puzzle for people of the future to solve. I'm excited to start releasing more of the pieces."