Streaming and social media; two possible body blows to the major label construct that has so defined both hip-hop and commercial music. Streaming brings with it the promise of significantly reduced distribution costs. Record a track today, upload it immediately, and potentially anyone with an internet connection can have it, and monetize it for you, in minutes. It doesn’t need to be shipped, physical copies don’t need to be pressed up, and actual record stores don’t even need to exist.