"Sometimes the artists on b4 are so new that I find myself helping them build a team, from suggesting publicists to directors, producers to management. This also means working on my relationship with artists so they can trust my ideas. During so many of my first meetings with artists they tell me, 'I have this idea but no one to help execute it.' Surround yourself with other creative, driven people; be open to collaborating with others, listen to feedback, and be patient." - Briana Cheng, founder b4 Sounds / A&R at 4AD

"You have to be assetive and clear-headed in your own vision to end up with art that is completely unique, and it takes an immense amount of communication and patience making the vision that lives inside of your head. Knowing and then asserting my vision is something I learned how to do over time, and the art of communicating that to collaborators is still something I am refining every day. No one you collaborate with—from studio musicians, to producers, designers, directors, hair/makeup—knows the universe that your music and art belongs in better than yourself. Those people cannot create your universe for you, they can only help elevate it with their expertise." - Raveena, artist 

You have to be assetive and clear-headed in your own vision to end up with art that is completely unique, and it takes an immense amount of communication and patience making the vision that lives inside of your head - Raveena

"I've experienced certain artists who think that to be truly independent they have to do literally everything when it comes to the creation of the music. Writing, engineering, producing, mixing and sometimes even mastering. It's like a Prince myth: 'Well Prince did it all, so I should too in order to be a real artist.' I really disagree with that. I think a successful independent artist is like a successful architect. An architect isn't in the building laying plumbing down, they put together the right team to execute their larger vision. To not do everything doesn't mean you are suddenly a major label pop star puppet-mastered by profit-driven overlords. It means you're focused on making the best possible version of your work, and trusting the right people to share that vision with the world. The independent artist has confidence in their overarching story and vision but has the confidence to share the responsibility of execution." - Dean Bein, True Panther Sounds

"Independence doesn't mean being independent of a team, and artists doing everything on their own. It’s always great to work with an artist that is hands on with all aspects of their work, but it’s very important to have a team that they can work with that will help execute ideas. One of the artists that we work with that is a great example of this is Knox Fortune—he writes and produces all of his music, and he also creates the artwork for his singles, albums, and promo materials. But he also has a tight network of photographers and videographers that he collaborates with to help bring his vision to life. It’s all about finding the puzzle pieces that fit into your work and creative vision." - Mike Kadziulis, Haight Brand

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