Chicago's Juice WRLD is one of the most arresting talents we've come across in 2018, an MC with overflowing charisma, a strong penchant for melody, and clear crossover potential with his emotive, lightly distorted take on trap. And we're not the only believers in his bright future, as Billboard reported on March 13 that Interscope signed the rapper to a hefty $3 million joint venture deal.
As we noted in February, his brutally honest lyrics and punk rock leanings make him a perfect star for an era where Lil Uzi Vert and Young Thug are rap royalty. His tracks like "Lucid Dreams" and "Sticks & Stones" are visceral, unflinching portrayals of his battles with drugs and heartbreak that showcase both pain and songwriting skills well beyond his 19 years. He recently partnered with director Cole Bennett for a video to his track "All Girls Are the Same," and his shadowy aesthetic manages to feel both perfect for hip-hop's current moment and completely singular.
In his No Jumper interview, Juice WRLD said he got into emo music because of a crush he had on a girl in fifth grade, inspiring him to check out bands like Fall Out Boy and Paramore, while his cousins and brothers got him into hip-hop. He also showed his Chicago roots by calling Chief Keef his favorite rapper and Kanye West's 808s & Heartbreaks his favorite album. Later in the interview he also teased forthcoming collaborations with Ski Mask the Slump God and MadeinTYO.
Read our Discover piece on Juice WRLD to get familiar with the new Interscope signee, and listen to his Juice WRLD 999 EP below.