"Party Here" is one of the best introductions to an artist that I've experienced all year. Octavian, a rapper who was born in France but grew up in South East London, delivers the full package—a crisp, colorful, highly GIFable video to accompany a track that is packed with personality.
Producer JGBRM serves up a restless, kaleidoscopic beat that is part tropical party, part futuristic sci-fi score, and Octavian does the rest, switching pace and flows, choosing the perfect moments to let the beat breathe or add some melody to his scratchy delivery. "You're going to blow it's only timing," he sings near the end, and it feels prophetic. If he builds on "Party Here" and keeps delivering songs and videos and this level, 2018 could be Octavian's year.
The "Party Here" video, we're told, was shot and created for just £50 by Octavian and directors Kill Farrell and Armin Druzanovic. Check it out above and watch a recent Bolier Room performance and an older Octavian release below.