Directors: Dave Meyers and the Little Homies
One of Kendrick Lamar's biggest strengths is his attention to detail. It's a trait that allows him to lock in and craft intricate rhyme schemes and complex songs. It gives him the patience to weave cohesive storylines on dense albums like To Pimp A Butterfly. It's also the virtue sitting at the core of 2017's most dynamic directing team: Dave Meyers and the Little Homies.
The "Little Homies" are Kendrick Lamar and Top Dawg Entertainment president Dave Free. Alongside Meyers, they put out two of the year's best videos (plus one with Nabil and another with Jonas Lindstroem). "HUMBLE" came first, and by the end of the year, it remains the crowning jewel of Kendrick's unparalleled visual output in 2017.
Fully understanding how we consume media today, every few seconds of this video is a GIF-worthy moment waiting to be repackaged for social media timelines, memes, and iMessage responses. Kendrick's left stroke went viral and his flaming head took on a life of its own. Not a single frame is wasted. The VMAs got it right this time—"HUMBLE" is the video of the year.