It's easier than ever before for unsigned, independent artists to share their music, whether that's directly on to platforms like SoundCloud and YouTube or via digital distribution services like Tunecore or Stem. A label deal, however, is still the dream for many artists, and they still have much to offer, from money and promotion to infrastructure and experience. But is signing a deal always the right move? We talked to three experts from inside and outside the label system to find out what all artists should know before signing a deal.
Tunji Balogun, SVP of A&R at RCA Records. He has signed and worked with artists like Bryson Tiller, SZA, Khalid, Wizkid, Goldlink and H.E.R. at RCA.
Carron Mitchell, entertainment attorney at Nixon Peabody LLP in Los Angeles, CA. She currently handles matters for a number of recording artists including, Childish Gambino, Vince Staples, Brent Faiyaz, Sonder, A Tribe Called Quest, Ari Lennox, Pell, and EarthGang.
Tunde Balogun, Head of Mgmt, LVRN. LoveRenaissance is a creative collective and management company behind artists like Raury, D.R.A.M., and 6LACK. Their latest move was a label partnership with Interscope.