Kansas City artist Aaron Alexander impressed us with the thoughtful rap of "Badu2" in September of last year and today he's back with a new song and video. "Faces" comes from his upcoming album Memento Mori, and is delivered with his first ever video. As Alexander understands, videos are an incredibly important part of the package for anyone, but especially for newer artists trying to stand out from the crowd.
"This is my first visual; I’ve always wanted to make a video," he explains. "I’m a huge film buff so the experience of making visuals was an amazing experience. I see a lot of artists gaining traction off of cool videos, so we made a cool video." More than a dark, somewhat menacing video, "Faces" is also the work of a talented rapper with a keen ear for the production that suits him best. Musically and visually, it's impressive, but Alexander has an overarching vision for the song and album too.
"'Faces' is more or less things that I am seeing as I grow up, I used to be really naïve but with age comes growth," he explains. "I now know how to recognize when I’m being taken advantage of. The video is chronicling that growth, within the context of the project of course. I started the album two years ago after watching the Death Parade anime, episode 11, where they mentioned the phrase Memento Mori. It sounded incredibly dope so I did a bit of research. After a bit of research, the aesthetic and sound I was going for was clear. The album is equal parts about death and dying as it is life itself."
Watch the video, directed by Kendu The Stampede, below.