Super producer Zaytoven has pioneered Atlanta's trap sound alongside artists like Gucci Mane and Future. He's over 15 years deep in the game, he's won a Grammy for his work, and he's never been more relevant. We've already talked to DJ Burn One about the tricky position producers inhabit in the new music economy and how they can make a sustainable career when so much music is released for free, but we wanted Zaytoven's take too.
Few producers are better placed to explain how to remain relevant and achieve longevity, so take notes as Zaytoven breaks down how he stays hot and why getting paid to work on a project isn't always his end goal.
