Mixing bits and pieces of soul, grime, hip-hop, and ambient music into an inventive stew of his own, newcomer Obongjayar just made a memorable first impression with the striking video for his debut single, "Creeping." Following the Nigerian-born artist around his current home of London, the stark lo-fi video cuts away all distractions, putting the focus instead on Obongjayar's powerful presence.
It turns out you don't need a big fancy budget to keep viewers' attention when you have an intense, captivating way about you like Obongjayar does. Just starting out, he's already impressed some important people—earning a co-sign from King Krule and collaborating on this video with director Frank Lebon (whose brother Tyrone directed Frank Ocean's "Nikes" video). We can't wait to see what he does next. In the meantime, watch the video for "Creeping" above.
