Interviewing entrepreneur, philanthropist, and Founder & CEO of i.am+ Will.i.am is a very nuanced process. For example, the descriptor we just used is the preferred first reference for the
rapper “first music artist to beam a song back from Mars.”
We know this because before interviewing Black Eyed Peas frontman Will.i.am for The Daily Telegraph, Harry Wallop received (and later tweeted a photo of) a three-page document titled “Tips for maximizing your interview time with Will.i.am” that was full of information about how an interview with Will.i.am ought to go.
In the first tip, the entrepreneur, philanthropist, and Founder & CEO of i.am+ is referred to as “The Future,” and the list only gets more fascinating from there. Bottom line: be expedient, and don’t waste The Future’s time, of which you have been granted a limited amount.
Find the first page and another snippet of the document below.