Watch Reggie Bonds' Intense New Video "Mad Scientist"

A Milwaukee rapper exorcises his demons.

Milwaukee rapper Reggie Bonds’ new single “Mad Scientist” feels like an exorcism of rage in all its fire and ugliness.

“These kids need to know how to use that frustration I put it in a song and not loaded it in a gun and took it out on another person,” says Bonds of the song. “I was once hateful of my past and life, but I’m becoming a better person everyday.”

“Mad Scientist” won’t be for every listener, but its intensity effectively channels the hatefulness a child never got to express (as Bonds raps: “I witnessed and never grieved/At least not how you ‘posed to weep”). The accompanying video juxtaposes a jagged found footage aesthetic with grindhouse horror style for a grim collage, the post-Apocalypse transported to present day Milwaukee.

Watch the video for the single off Bonds’ upcoming project The Next Phase above.

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