G.O.O.D. Music, the label founded by Kanye West in 2004, has named Pusha T as president. With new signees like Holt and Kacy Hill, the label’s roster is growing, and Pusha will be overseeing artist roll-outs and the overall strategy.
In an interview with Billboard, Pusha explains how the decision was made: “Actually, I was flying home and I had just got into my car at the airport. ‘Ye had called me and he was like, ‘Tell me something. What do you think about being the president of G.O.O.D. Music?’ And I was like, ‘Well, what are the things that you’re looking for?’ And he was basically just like, to manicure the label, make it profitable and be very business-oriented about it going forward in a manicured type of way.”
On what he wants G.O.O.D. Music to look like in the coming years:
I just look at capitalizing on everything that I feel like G.O.O.D. Music brings to the music industry, our following, and the culture. First of all, we have incredible artists. It’s definitely about getting those albums out in a very manicured fashion. We have great artistic talent that sort of walk the lines of bringing that excitement back in regards to just the art that goes along with it like DONDA, the merch and things like that. Things that kids are really into these days.
On Cruel Summer 2 or a G.O.O.D. Music collaboration:
I have that on my mood board. [Laughs.] I definitely have that on my mood board. I’ve had different conversations with the artists. Me and the rest of the artists on G.O.O.D. are really a phone call away and we’re really dialed into the music aspect of it as well. It’s not a hard process and it’s gonna be cool to collaborate with my peers and then come to ‘Ye as an executive producer and be like, “Look at this fresh ass shit we got here.” I think we’ll be getting the best out of him, executive producing projects that come from the label from here on out because he gets to really hone in as a producer.
On Kacy Hill and other new G.O.O.D. Music artists:
Kacy just dropped an EP that was received very well. Just giving them their creative freedom and just making sure their marketing, roll-outs and the way it’s presented to the public is A1. They’re welcome to be free creative spirits.