Pay attention to SoundCloud, and you'll notice that a new movement is happening. It doesn't have a particular style or sound, but it does consist almost entirely of producers. These producers are outgrowing their roots at an ever-increasing pace, landing placements on big albums or campaigns, and creating sounds quite unlike anything else. Artists like Cashmere Cat (credits include Kanye West, Tinashe, Miguel, Ty Dolla $ign), Lido, Baauer, and Ryan Hemsworth, have proved that building a buzz and a dedicated fanbase on SoundCloud can lead to much bigger things. They're redefining what it can mean to be a SoundCloud producer.
Expectations are higher than ever, and it's all thanks to incredibly talented producers outdoing what has come before them. These aren't just producers laying copious hi-hats over a Kanye track or copying Madlib verbatim, these are producers gaining traction because they're making beats more polished or unique than some of the big names in hip-hop and R&B.
SoundCloud is no longer just a place for promotional singles and throwaways, but a home for genuine, exciting talent who will shape the future of rap, pop, R&B, and electronic music. Here are 10 artists redefining what it means to be a "SoundCloud" producer.