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Image via Zedd on Facebook
It’s pretty easy to grab anyone’s attention with the help of music and alluring photos. The dating app Tinder looks like they’re about to put both of those factors into action. The app already has thousands of users hooked onto the concept of swiping right on pictures of people that look interesting to them. Their new experiment plans to take this idea a step further.
Tinder plans to sell producer Zedd’s new album with the use of a fake profile. When users swipe right on the profile, it will lead them to a link to purchase the album. However, the real hook is that buying Zedd’s album through Tinder will only cost fans $3.99 rather than the average $7.99.
This is the first time Tinder will attempt to sell music through their app but it is not the first time the dating app tries to take a step into the music world. They previously tried a similar concept with Jason Derulo, which lead users to a link of his new video. Though over a million fans swiped right to get to the video, only about 14% actually purchased the single. Time will tell if this new plan will work better than the last.
(Adweek)
