The Best Music Videos of the Month (March 2015)

Director: Vincent Haycock

Florence + the Machine's "St. Jude" follows the tone of her previous video, "What Kind of Man." "St. Jude" was also choreographed by Ryan Heffington, and gives a strong impression that her upcoming How Big, How Blue, How Beautiful will be full of songs full of anger and melancholia. The video depicts Florence wandering in the twilight, encountering people and animals along the way as the sun sets behind her. It's a stunning, albeit very sad, piece of work.

Director: Darren Craig

Big Sean's "Blessings" has amazing angles and camera movement that build with increasing intensity of the song's five minutes. By the time Drake and Kanye West come in, the "Dark Sky Paradise" aesthetic has set in, making you realize how anthemic and powerful the song really is.

Director: Tom Mustill

Taxi drivers have provided inspiration for some great films, and in Tom Mustill's video for Dems' "Wake," we are taken on a surreal ride with a silent, nameless driver. We see a successsion of strange passengers saying increasingly bizarre words and phrases, but it all make sense when you learn that the video was inspired by spam mail. These are the imagined people behind the random spam emails we all get, brought to life in a mesmerizing night-time journey.

Director: Nathan R. Smith and D.R.A.M.

While many music videos try to capture cool kids having a good time on the dancefloor, D.R.A.M.'s "Cha Cha" actually does it in a way that stays true to the awesomeness of the song. Not only does D.R.A.M. have the best smile of all time, he's essentially the human embodiment of happiness. This is D.R.A.M.'s world, where cha cha and hip-hop meet, and we're all just living in it.

Director: Kathryn Ferguson & Alex Turvey

U.K. department store Selfridges commissioned this song and video by Dev Hynes and Neneh Cherry, which was choreographed by the inimitable Ryan Heffington (Sia, FKA twigs). It's a beautiful union of people dancing and moving in a minimal space, as the two singers harmonize and weave around each other's vocals. For a film that doubles as a sort of fashion advertisement, "He She Me" goes beyond to communicate a message of self-love and a world without gender discrimination.

Director: Andrew Thomas Huang

"Family" is captioned as "a moving cover of Björk's current album, Vulnicura." On the cover she wears latex with dandelion-like sprigs growing out of her and her chest cracked open. In the video Björk merges with nature to become healed and beautifully sewn together. It's an inspiring moment for an album that deals with immense sadness and heartbreak.

Director: Metahaven

Holly Herndon's "Interference" video cleverly begins with an ad pop-up that's actually part of the video. If you try to click it, it simply pauses the video, and the ad doesn't go away. It begins with the subtitles, "to be really honest / the hardest thing to do / is to believe," adding further mystery to a video that explores the depths of loneliness and separation in the digital age.

Director: Earl Sweatshirt

Earl Sweatshirt's videos aren't exactly known for being cheerful, but the song is called "Grief," so naturally some of his darkest work yet follows. The black and white, fuzzy, and inverted video is equal parts ghostly and ghastly: we zoom in tight on an exasperated Earl as he navigates an empty space filled with other rats and nameless characters that seem doomed to the same fate. Even simple props like a pool of water and a lighter take on an evil tint in the filter. It's a perfect video to introduce the tone and nuance of his new album.

Director: FKA twigs

FKA twigs knows how to make a shocking video, and while her pregnant belly is certainly a shock, the real twist in "Glass & Patron" is how she gives birth to a stunning dance competition. The dancers do their thing in the styles of voguing, krumping, and bone-breaking, but twigs steals the show with her own fierce sequence. The video was a spectacular way to reveal this new song and subsequently announced EP.

Director: Lil Chris

Action Bronson isn't afraid to do some hilarious acting, like he did in the amazing "Easy Rider" video last August. For "Baby Blue," Bronson pays homage to Eddie Murphy in Coming To America with an Albanian Awareness talent show. He also marries a female bodybuilder, stops a restaurant robbery, and gets a haircut that makes him look like Michael Jackson. He's not afraid to have fun with his songs, and the result is endlessly entertaining.