The chain department store Selfridges is featuring a new line of fashion at their stores simply labeled “Agender” and partnered up with Dev Hynes and Neneh Cherry to help with the campaign. Hynes and Cherry made a new exclusive track titled “He She Me” to help Selfridges introduce their new line of clothing.
The Selfridges website explains that this new line as “a celebration of fashion without definition.” The line plans to go beyond gender boundaries in fashion and the “He She Me” video pairs perfectly with that idea. The campaign made sure to capture a diverse crowd of models looking comfortable in their gender bending fashion as they all dance along to Hynes and Cherry’s new appropriately titled track.
Watch the campaign above.
