Introducing: Jaden Smith and MSFTSrep

What is MSFTSrep? We attempt to break down Jaden Smith's collective and what they're all about.

Earlier this year, Jaden Smith dropped an EP called This Is The Album. Then, earlier this week, three new tracks appeared featuring Jaden, Daniel D'artiste, Willow Smith, dylAn and ¿Téo?.

One thing is clear, these kids know exactly what they're doing. With sporadic releases and social media savvy, they are able to easily generate hype—oh, and the tracks aren't too bad either! In proper millennial fashion, all members of the crew have their own respective social media handles, Tumblr, Instagram, Twitter, you name it. But who are they? And what is MSFTSrep?

There isn't a collective "about" page for the collective explaining what they're all about, so we took things into our own hands. Here, we break down the MSFTSrep crew.

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2. What Exactly is MSFTSrep?

This Is The Album is no longer just Jaden Smith's solo project but the world's introduction to MSFTSrep crew.

Originally, we thought that MSFTSrep was just going to be a music collective. However, music is just the beginning. New projects and collaborations are constantly in the works. Originally founded by the trio of  Jaden, ¿Téo? and Moisés Arias (yes, that Moisés from Hannah Montana) as a clothing line, the group has now set their sights worldwide domination as a lifestyle brand.

Displaying their broad scope, MSFTSrep now plan on an educational branch, The Mystery School. This so-called school, according to Daniel D'artiste, plans to teach "the universal truths and sciences." Also in the works, 490tx, which is to become the crew's film and photography sector, spearheaded by Moisés.

From new-age teachings to apparel, MSFTSrep is aiming to become the next global conglomerate. Soon, you're going to be listening to, learning from, and wearing MSFTSrep.


4. Jaden Smith

Yes, that Jaden Smith. Son of Will and Jada Pinkett Smith, rumored love interest of Kylie Jenner, the adorable kid from the Pursuit of Happiness, the new Karate Kid. Oh, and he's only 16 years old.

While his earlier career exploits were previously tied to his parent's fame, this celebrity kid is now no longer riding his parent's coat tails (meaning that Will Smith's PG rated rap career isn't going to be repeated anytime soon). Jaden already has a couple of career highlights under his belt, starting his own MSFTSrep clothing line and recently being featured on Childish Gambino's EP Kauai.

However, his most lasting work might be the assembly of the MSFTSrep crew.


6. Daniel D'Artiste

Daniel D'Artiste is the producer and creative director for MSFTS. He produced the first three tracks Jaden released in 2015 as well as the subsequent tracks that were added to This Is The Album. He's currently working on 490tx, the film and photography project, too. Basically, this dude has a vision and is currently plotting worldwide domination with MSFTS crew.


8. Willow Smith

Willow Smith is only 14 years old but already has the rest of us schooled, career wise. She starred in I Am Legend alongside dad, Will, then became the youngest artist to sign to Jay-Z's label Roc Nation in 2010.

While her single "I Whip My Hair" went platinum in 2010, Willow is no longer that kid pop singer. The hair has been chopped off and collaborations with SZA mark more serious ventures into music. She's featured on "Bike," "Moon In My Room," and "11:30 PM," with her vocals on "Bike" truly standing out.


10. dylAn

MSFTSrep really does aim to keep it in the family. Not only are Jaden and Willow a sibling pair but dylAn is producer Daniel D'Artiste's little brother. dylAn makes his MSFTSrep rapping debut on all three newly released tracks. He has a deep voice and smooth flow—expect much more to come from him.


12. ¿Téo?

¿Téo? is the fifth featured artist on MSFTreps' newest release and he previously made the three track album with Jaden that they released on Kendall Jenner's birthday. Now get this, he is fellow crew member Moisés Arias brother. So far we have Jaden-Willow, Daniel-dylAn and now Moisés-¿Téo?.


14. Other Members

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