Video: Purity Ring - "Push Pull"
Two and a half years after the release of their flag-planting Shrines, Canadian electro-poppers Purity Ring have a new album in the mix and a world tour around the corner.
The crescendo continues to build today. This is the first video we’ve seen for the new album (titled Another Eternity, and “Push Pull” is the single chosen for visual adaptation. It’s a different look than their previous videos—sleeker, more focused. “Push Pull” focuses on vocalist Megan James: she’s in some sort of wind tunnel, hanging from the ceiling and getting in some excellent hair flips underneath stormy pink skies.
Purity Ring enlisted Renata Raksha for the video, who’s previous work includes St. Vincent’s St. Vincent cover art. Another Eternity will be released March 3.
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