Since the first time we heard Max Frost, he’s come a long way. It started with a couple well-received SXSW shows, and the catchy-as-hell “White Lies” delivered on the hype. Now he’s on Atlantic Records and “White Lies” gets the video treatment. “I wanted the video to move like the way a relationship moves, with increasing intensity and insanity as it nears its end,” he told Billboard. Watch the David Vincent Wolf-directed clip above.
Max Frost’s High Lo High EP is out now.