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Andrew W.K. is best known for his extreme stance on partying, but starting this Wednesday, June 19 at 7 p.m. EST, he’s set to take a new title: world record holder for longest period of continuous drumming in a retail store. The drumathon is going down as part of the Viacom O Music Awards‘ 24-hour live stream, taking place at the Oakley store in Times Square.
According to O Music, “Throughout the event, which takes place in the Oakley Flagship Store, surprise drummers will drop by and jam out with Andrew, pumping him up and cheering him on as he strains to keep the beat going for the entire day and night.”
The first guest to lend a hand is none other than Questlove.
