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Simple and stark, the video for rapper Kevin Sinatra’s “Perserverance” (featuring a strong cameo from Kendall Elijah) is a lesson in how to execute on a budget–or without one entirely. Mirroring the song’s dark tone, the clip highlights a similarly shadowy solitude, isolating Sinatra in a forest on the first verse and Elijah in an empty parking lot in the second. It’s an effective use of setting, color, and shot selection to make something aesthetically pleasing that also augments the song’s content.
Give it a spin below.
