Now that Kanye West and Fridays are practically synonymous with one another, it would almost feel wrong to not have some new Yeezy material to discuss today. Granted this video for “Lost in the World” is just now hitting the web nearly 18 months after the release of MBDTF in 2010, but West has obviously been a busy man during that time period (recording and touring for WTT, resurrecting the G.O.O.D. Friday series, working in studio with Justin Beiber, etc) and we should be honored by his lateness. Film maker Ruth Hogben takes control of the creative reigns for this one and keeps things classy, sleek and simple.


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