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K’naans uplifting hit “Wavin Flag” has been reworked to be used for the 2010 World Cup. As you can imagine, the song has been tweaked to give it a slightly larger sound – the kind of sound appropriate for a Coca-Cola/World Cup global campaign. The song’s core remains the same, and I think K’naan’s music is worthy of this large scale recognition. Keep reading to learn more about the campaign, see K’naan’s thoughts, and to download the MP3.
K’NAAN has joined forces with The Coca-Cola Company to create a soundtrack for the global marketing campaign to support the Coca-Cola sponsorship of the 2010 FIFA World Cup™. “Wavin’ Flag – Coca-Cola Celebration Mix” will be released in 150 countries in 2010 and will be the centerpiece music for the campaign. The track will also be used as the music throughout the entire campaign including as the soundtrack on all TV commercials, at FIFA World Cup™ Trophy Tour by Coca-Cola events, on the online digital platform and more.
The track is a remix of K’NAAN’s “Wavin Flag,” which originally appeared on his 2009 sophomore album Troubadour. K’NAAN reworked the song for the Coca-Cola campaign, which invites football fans to express their optimism and passion for football through active dance celebrations in the run-up to the 2010 FIFA World Cup™ in South Africa.
Commenting on the experience K’NAAN said: “It’s so exciting to be part of this epic journey and see Africa’s excitement for the FIFA World Cup™ first hand.”
The partnership officially started in Mexico City last month with a concert for EXA FM at “La Plaza De Toros” in front of 50,000 people. In addition to this musical partnership, K’NAAN is currently performing “Wavin Flag” in 13 African countries, including Kenya, Uganda, Tanzania and South Africa, as part of the FIFA World Cup™ Trophy Tour by Coca-Cola. The tour will see the real FIFA World Cup™ Trophy visit 89 Cities in 86 Countries during a nine-month 134,017 kilometer journey, including every country in Africa.
K’Naan – Wavin Flag (Celebration Remix) | YouSendIt
