17-year-old rising star Zakhar has just released his debut single, “Never Hiding”, following a number of well-received rap freestyles and a viral frenzy on TikTok.

Signed by super-producer JAE5 to 5K Records/Sony, North London native Zakhar first made his breakthrough on TikTok late last year with his soulful rendition of Sadie Jean’s “WYD Now” via the “Open Verse Challenge”. On “Never Hiding”, he remains in singing mode but through a more rap-inspired lense, flowing over Phrxlla’s piano-led production with total ease. Lyrically, he touches on his individualism and the belief he has in his talent, letting the world know that now is the time to prove his doubters wrong.