A little over a week ago, Rimzee had the timeline all in a spin when he previewed some teaser footage from what would become the video to his new, Necho-produced single “Unruly”. Posted to Twitter, the video showed the mobbed-out Upper Clapton Dreams rhymer completely shutting down Oxford Circus and having the kind of moment that’s been long overdue in his career.
Now the video’s out and it absolutely lives up to the hype. Spliced in with shots of him behind the wheel of a Rolls Royce, director Romael tracks the whole squad as they stride through Central London, bringing the capital to a standstill and taking over the same luxury stores where they bring him “champs to the shop floor”.
