Fast food chains and influencers have always worked together, but there’s recently been a rise in artists collaborating with these chains and getting their own meals.
According to CNN Business, the chain will begin rolling out its “Keep it Real” meals this week.
Nelly will be among the first artists and celebrities to get a meal, with his being called the “Cornell Haynes Jr. Meal,” which is the rapper’s real name. The mean will include a Whopper with cheese, small fries, and a small Sprite. Other artists getting meals include Lil Huddy and Anitta.
While Nelly might not be as big of a force in the music industry as he was at the turn of the millennium when he was churning out hit after hit—his two most recent songs to chart on the Billboard Hot 100 were in 2020 and 2015, respectively—he still has some name recognition in 2021. Among the rapper’s accolades: three Grammys, four AMAs, and a handful of Billboard Awards, along with a RIAA diamond-certified album in Country Grammar that was released in 2000.
Despite Burger King’s new campaign being nearly identical to what McDonalds is doing with its celebrity collabs, Chief Marketing Officer Ellie Doty said that the “Keep It Real” meals aim to promote the companies new push for banning artificial ingredients.
“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” Doty said. “By banning these 120 ingredients from our food, we’re offering guests an easy choice – delicious food made with quality ingredients. We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for, but also set a standard for the industry overall.”
Burger King’s “Keep It Real” meals, including Nelly’s Cornell Haynes Jr. Meal, will be available beginning Sunday, Sept. 12.