Kendrick Lamar has dropped the stripped-back video for “Rich Spirit.”
Directed by Calmatic, the video stars K Dot as he dances around a barren home. It’s every bit as minimal as the song itself, which appeared on his Mr. Morale & the Big Steppers album. The clip is the third video in support of the critically acclaimed project, following “N95” and the short film for “We Cry Together” starring Taylour Paige.
The arrival of the video comes not long after Kendrick scored eight Grammy nominations for the album, which debuted at the top of the Billboard 200 album chart. He’s picked up nominations for Album of the Year, Record of the Year and Song of the Year for “The Heart Part 5,” Best Rap Album, Best Rap Song, Best Rap Performance, Best Music Video, and Best Melodic Rap Performance.
Earlier this month, Kendrick joined forces with designer Martine Rose for a new collection of clothing. The Compton rapper showcases pieces he personally designed with Rose, and described the opportunity as something that was on his “bucket list.”
Kendrick is currently on tour, wrapping up the last stop of the European leg on Wednesday. He still has a string of shows across Australia and New Zealand in December, where he will once again be joined by Baby Keem. The Big Steppers tour has received almost universal acclaim, with one of the recent shows in Paris being released online for fans who weren’t lucky enough to get tickets.
Watch the video for “Rich Spirit” above.
