Interestingly, the announcement was made on a document with a large pgLang logo in the corner. pgLang is a company founded by Kendrick Lamar and Dave Free, which encompasses a record label, production house, publishing services, and other multimedia offerings. Many people assume that Kendrick will release his own albums on pgLang after his TDE contract is over, so it’s somewhat surprising that the announcement for Mr. Morale & The Big Steppers has a pgLang stamp on it, rather than the logo of the label that it’s actually being released under. The statement concluded with a declaration that “all factual information for this release will come directly from this source only,” which hints that Kendrick himself will be at the center of this rollout.

Kendrick has been focusing heavily on developing pgLang over the last few years. The label and creative house have signed Baby Keem and Tanna Leone under its artist ranks, and have also worked with figures like Yara Shahidi, Brent Faiyaz, and Jorja Smith on partnerships with Calvin Klein. Given the fact that Kendrick and company are putting a lot of time and energy into pgLang, it will be interesting to see how involved they are in the Mr. Morale & The Big Steppers-experience, despite the album being Dot’s farewell tour on his original label.