The flashy new music video for Juice WRLD’s posthumous single “Already Dead” features the rapper reincarnated as a ferocious anime samurai.
Throughout the Steve Cannon-directed visual, the Fighting Demons artist appropriately fights a demon samurai that regrows limbs. The colorful video also features a collage of unseen footage of Juice in the studio, performing, and relaxing with friends. The track is broken up during these shots with a monologue from the crooner telling fans to follow their dreams.
“Even if it seems like it’s impossible, it’s very, very possible,” Juice says. “So don’t get nervous if you have a big goal. Just chip away at it until you get to where you need to be.”
The video comes on the heels of Fighting Demons, which dropped on Dec. 10—the rapper’s birthday—and featured appearances from Justin Bieber, Polo G, Trippie Redd, and Suga from BTS. “Already Dead” was the lead single.
“There was nothing Jarad ‘Juice WRLD’ Higgins enjoyed more than delivering new music to his millions of fans around the world. He left behind an astonishingly deep catalog of music that will ensure his fans will have new songs to listen to for years to come,” his mother Carmela Wallace and Grade A wrote in statement posted alongside the original album teaser. “Jarad was always searingly honest about his struggles and through his musical genius he articulated what was on his heart and mind vividly through his art. He never gave up and had many loved ones and friends around him who never gave up on offering their support to him.”
Watch the video for “Already Dead” above.
