Snapchat will forever be a mainstay for our generation. Marketed as “The fastest way to share a moment," there is no other social media app like it. The concept of being able to post content for a window of 24 hours only was not only genius, but desired. Whether it’s a quick selfie or 10-second video, pressing or holding down the circular button to record means giving your friends a sneak peek into whatever adventures you’re getting into that day. Snapchat has become a valuable source of pleasure, entertainment, and storytelling — especially in the realm of music; hip hop, to be exact.

While Instagram, Twitter, and Facebook will forever be the go-to’s to promote any new releases, artists still rely on Snapchat for a number of reasons. Rappers such as Lil Uzi Vert and Playboi Carti will typically resort to this one-of-a kind platform to tease snippets of new music. This gives fans an exclusive opportunity to follow their favorite artists, bringing them along on their joyous ride through life (and in the studio).

And don’t forget the features. While Instagram may have stolen the limelight from Snapchat with their Story feature, Snapchat remains loyal to consumers with exclusive party lenses, filters, voice-overs, and even a Shazam feature. With the app as their playground, artists like Tyler, The Creator, Chance The Rapper, Big Sean, and A$AP Rocky are able to showcase their playful personalities to the fullest.

Whether it’s exclusive footage on stage, family time with their kids, or exclusive studio time with some of the greats, rappers will forever have Snapchat as another outlet to express their unique creativity and talents. There are the best rappers to follow on Snapchat.