
When word broke last week that DJ Khaled had signed with Jay Z for management, it felt like more than just the latest development in a seemingly endless winning streak for the Miami producer—this was a testament to how dramatically a solid social media presence can boost a career over a six-month span. The massively meme-able album campaign for I Changed a Lot paired with his tenacious insistence for success have manifested in truly major ways.
They never wanted him to win, but lately he just can't seem to stop. From his new show on Beats 1 to the success of his Finga Licking restaurant, there's no denying that DJ Khaled has gone from hip-hop royalty to a straight up mogul. To uncover his coveted key to success, we've chronicled the king of Miami's greatest hits from the past six months, starting with when he went sneaker shopping with Complex back in September. Bless up.
Khaled took Complex 'Sneaker Shopping' at Miami's Shoe Gallery.

He debuted on Snapchat as @djkhaled305.

He announced the release date for his star-studded eighth studio album, I Changed a Lot.

Rihanna's team denied his request for her number.

I Changed a Lot hit iTunes.

The producer got real about fame and frustration in an interview with Complex.

The king of Miami received the key to the city.

He continued his streak of wins with a fire mix on Drake's OVO Sound Radio.

He launched We the Best, a merch store full of Khaled-blessed gems.

The Snapchat King got lost jetskiing at sea.

He jumped in a pool wearing his Yeezys for no apparent reason.

The New York Times profiled his greatest hits on Snapchat.

He became a video game character.

Snapchat honored its king with a personalized holiday filter.

He casually dropped a fortune on a new beach pad in Miami.

He once again topped trending feeds by kicking it with Kim Kardashian.

He dropped some Internet-breaking wisdom on Snapchat's CEO in his first visit to the company's headquarters.

He blessed 'Jimmy Kimmel Live' with a lit medley alongside Future.

Miami's finest took over Carol City Middle School for a day.

We the Best Radio went live on Apple Music.

He joined Jay Z's Roc Nation, capping off a whirlwind six months.
