Catch the major YSL TV moment up top via YouTube.
So Much Fun, which boasts the distinction of technically being billed as Thugger's debut studio album, became his first project to debut atop the Billboard 200 album chart upon its release back in August. 300 Entertainment A&R Geoff Ogunlesi, who's been working with Young Thug since the Barter 6 era, detailed the path to So Much Fun in an interview that same month with Complex.
Praising Thugger’s innate gift for marketing, Ogunlesi pointed to his prolific but mindful approach to previous project drops as key in the album's chart-topping success.
"I think—not just with artists, but in life—everything happens for a reason and when it's meant to happen, and everything that has happened previously defines what happens today," Ogunlesi, who famously took a years-long Twitter break with a "The next time I post on here Young Thug will have a #1 album" signoff in 2015, said. "I think the reason that So Much Fun has the success that it has is because of everything that happened previously. It's because we put out seven projects before we put this one out. It's because we tried this and we tried that, we saw what worked."
Thugger can currently be seen out on the road with his aptly named Justin Bieber Big Tour: