How Rap Snacks Is Helping the Next Generation of Entrepreneurs

With its Boss Up program, Rap Snacks is hoping to teach young people how to run their own businesses.

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Rap Snacks' Boss Up Entrepreneurship Program is the focus of a new 20-minute documentary.

"We lacked exposure to the viable and legal opportunities to develop products and create business to sustain ourselves and our families, so too many of us end up turning to illicit options that were ubiquitously present in these environments," Wise Intelligent, the CEO of Rap Snacks Foundation and co-founder of Poor Righteous Teachers, says in the doc's opening moments when speaking of his Trenton upbringing.

With Boss Up, the Rap Snacks Foundation is aiming for "an enhanced entrepreneurship after-school and summer development program." Among its publicly stated goals, Boss Up hopes to help provide young people with various entrepreneurship tools including web design, leadership know-how, financial literacy, brand development tips, and much more.

The Rap Snacks brand was first launched back in 1994 by Philly native James Lindsay, who quickly parlayed the themed snack empire's success into trusted relationships with artists like Meek Mill. Back in 2010, Lindsay helped Meek secure a run of top-tier brand team-ups with Monster, Ciroc, and Puma.

Most recently, you may have noticed a bag of Rap Snacks on the cover of Boosie Badazz's new Thanksgiving-released blues album Boosie Blues Café.

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