Drake revisits his If You're Reading This It's Too Late project today with the release of his new video for "Energy" exclusively on Apple Music, which launched at the end of June. Of course, "Energy" is an inarguable high point on Too Late — providing the sonic equivalent of this:
The video is true insanity and so, so Drake, as he is morphed into different celebrities throughout the Fleur & Manu-directed clip, with a surprise - like Drizzy imposed on Justin Bieber's body - waiting around every turn. The video is basically a moving meme and the essence of the Internet in 2015 rolled into one, and we couldn't be more for it.
The Apple Music exclusivity of the "Energy" clip came with a slew of new content from the OVO crew, which Drake announced via his first ever appearance on Beats 1 Radio with Zane Lowe. Along with the video, Drake announced the official OVO Sound radio show that will air tomorrow night, while they also debuted the new Majid Jordan single, "My Love," with a feature from Drake.
Check out the wild video for "Energy" below, and on the OVO blog via Apple Music here.