Last year we did a post called The 50 Hottest Rappers Right Now, Ranked According To Google Trends where we looked up every rapper we could think of in Google Trends to find out which rappers people were Googling the most. If you're unfamiliar with Google Trends, we highly recommend that you read the intro to last year's piece to get a better understanding of how it works. In a nutshell, as we've previously explained, Google Trends is "a free service provided by Google that allows users to see how often terms are searched on Google. Better yet, it allows you to compare the popularity of different search terms."
But since doing that list, there's been some marked improvements to Google Trends. Namely, the introduction of the ability to search using "Topics." Although it's still in Beta, searching using Topics allows users to get more accurate data on search terms because, as Google notes, when you use Topics it "quickly provides accurate measurements of overall search interest." The fatal flaw with our list last year was when you searched a rapper like "Drake" you got overlap with results from other things with the word Drake in it, like "Drake Bell" or "Drake Hotel." It also made searching names like "T.I." and "Nas" impossible because they appear in way too many words so the results were skewed. But that's no longer a problem because when you use Topics, it knows to limit the results to "Drake" and lists him as a rapper. However, two names on this list did not exist in Topics (though they were quite popular), so in those particular cases we ended up searching using specific queries. Still, we stand by the results.
When searching, we limited our results to the last 12 months and only within the United States to keep the numbers current and local. Finally, we cannot stress how fickle the Internet is. The research for this list was conducted on September 3 and 4 which means they could have changed already and will surely change in the coming days. However, we feel this is still an accurate snapshot of what people are searching for right now. Without further ado, here are The 50 Hottest Rappers Right Now Ranked According To Google Trends.
Written by Insanul Ahmed (@Incilin)