You can't talk about the Atlanta rap scene without mentioning DJ Infamous Talk2Me, one of the South's most trusted tastemakers who can Rolodex-flex with the best of them. Case in point: his latest single "Run the Check Up," which features a star-studded cast of Jeezy, Ludacris, and Yo Gotti.
The track has been gaining buzz on the radio circuit and will receive another boost with its new Chandler Lass-directed visual. As you'd expect, the trio of rappers and Infamous play up a hustler's mentality, which may be best described by this line from Ludacris: “Money don't buy happiness but buy a place to sleep/I'd rather cry up in my mansion than to cry out on the streets." Real.
"We’re all enjoying the growth of this record even on social media. On a personal tip, I appreciate all their support. They each teach a brother a thing or two,” DJ Infamous Talk2Me said of this blockbuster collaboration.
“We all have this common bond about the meaning of 'Run The Check Up' and also in celebrating life and now visual art,” he added. “Director Chandler Lass’ artistic eye made the video pop with hints of the launch of my latest venture with 50 Cent’s Effen.”
Childish Major, who recently made headlines for producing on J. Cole’s new album, 4 Your Eyez Only, also makes a cameo. Watch the video for “Run the Check Up” above and grab the single on iTunes. You can also check out behind-the-scenes footage of the video below.