Tech Company Says it Would Be an Honor to Create a Prince Hologram

"We’d be honored to celebrate the Sexy Motherf---er in every way,” CEO Alki David said.

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Complex Original

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Thanks to the miracle of holographic technology, when great artists pass away, that no longer means that they have to stop touring. Prince was widely respected as one of the greatest live performers of all-time. His shows would sometimes run until dawn as he busted out a wide variety of deep cuts, covers, and classic hits like "Purple Rain," "When Doves Cry," Rasberry Beret," "1999," or "Little Red Corvette." Now, the same company behind Tupac'sholographic revival at Coachella in 2012 alongside Dr. Dre and Snoop Dogg want's to help keep the purple party rolling if Prince's estate were inclined to allow them.

“We are mourning the loss of Prince along with his millions of fans," Hologram USA CEO Alki David said to The Wrap. "If at some point in the future his estate and the fans feel a hologram performance would be a fitting tribute, we’d be honored to celebrate the Sexy Motherf---er in every way.”

The concept of holographic projections of legendary artists performing in front of paying fans has in recent years become a divisive issue within the music industry and amongst the larger base of fans. Some see it as a great way to catch a stage show from figures who were either lost too early for them to enjoy them the first time around, or to revisit their own memories of seeing them live previously. Others however see the practice as a disgusting act of pure exploitation. Either way, as long as the practice turns a profit, you can expect to see more hologram live shows to come

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