Do you miss concerts right now? Yeah, so do we. There’s nothing quite like linking up with the squad for a night out at one of your favourite artist’s gigs.
The Canadian music industry got rocked this year by the COVID-19 pandemic, given the social distancing protocols, max crowd limits, and travel restrictions. Major venues and nightclubs may be closed, but that doesn’t mean we can’t still enjoy the music and concert vibes we love. More importantly, that won’t stop artists from finding innovative ways to share their creative talent with us.
Case in point: Miller Music Amplified—an epic series of exclusive virtual concerts with performances from world-class artists presented by the beer of Canadian nightlife, Miller Genuine Draft (MGD), in partnership with Universal Music Group.
With this once-in-a-lifetime event, beer and music lovers from around the world can experience memorable music moments from their favourite international artists safely at home. It kicked off with Jax Jones on September 12th and followed with Grammy-nominated alt-R&B star 6lack on October 9th. Relive 6lack’s performance on his YouTube channel and follow MGD’s Instagram account for all of the details on how you can watch the latest Miller Music Amplified performances from your own abode.
We caught up with six homegrown artists who are on MGD’s radar—and should be on yours, too—to ask them how they’ve adapted to the pandemic and what’s next for them.