Babyface and Teddy Riley are reaping the benefits of social engagement.
After several hiccups, Babyface and Teddy Riley finally had their #Verzuz head-to-head battle. Altogether, the legendary producers played 49 songs and these tracks reportedly saw a significant boost in streams after Babyface and Riley reminded fans of the records.
Nielsen Music/MRC Data revealed on Friday that these 49 titles registered 3 million on-demand audio streams on the day following the battle. This is a 115% increase in activity compared to the 1.4 million streams that songs had on the day of the competition. Also, streaming rose incrementally as fans waited for the battle with the 1.3 million on-demand audio streams on April 16 and 17 climbing to 1.5 million on April 18 and 19.
Tevin Campbell's "Can We Talk" earned the most streams as the Babyface produced record went from 110,000 streams to 232,000. "Can We Talk" was followed by Riley and Blackstreet's "No Diggity" featuring Dr. Dre (173,000) and SWV's "Right Here/Human Nature" (128,000) which was produced by Riley as well. The top 5 was closed out by hits Babyface helped create: Boyz II Men, "I’ll Make Love to You" (101,000) and "End of the Road" (100,000).
Along with these records, Guy’s "Piece of My Love" and Hi Five's "I Like The Way (The Kissing Game)" saw significant streaming increases after Teddy Riley reintroduced the songs. On Babyface's side, Tevin Campbell's "I'm Ready," Babyface's "Soon As I Get Home" and "Whip Appeal" as well as Toni Braxton's "Love Shoulda Brought You Home" all jumped in streaming.
