Roddy Ricch enlists director Christian Breslauer for his new "Boom Boom Room" video.
Up top, catch the video in full via YouTube. No spoilers here, but it's worth noting the turn of good fortune that follows Ricch's car crash at the beginning of the video.
Ricch's "The Box," meanwhile, remains the No. 1 song in the country. Please Excuse Me for Being Antisocial—the album that houses both "Boom Boom Room" and the Bieber-blocking "The Box"—is currently at No. 2 on the albums chart following the No. 1 debut of Selena Gomez's Rare.
"Roddy had a vision for what he wanted to do, he knew what he wanted to accomplish, and he knew what he wanted his sound to be like," Dallas Martin, Senior Vice President of A&R at Atlantic Records, said in a recent Complex piece chronicling Ricch's focused path of ascension. "I could just tell that he really had it. He knew what he wanted to do."
Ricch is currently out on the road in support of Please Excuse Me for Being Antisocial, with this month's stops including Austin, Atlanta, and Brooklyn. As Ricch revealed last week, the tour is entirely sold out, which is not a surprise.
At this weekend's Grammys ceremony, Ricch is nominated for his work on Nipsey Hussle and Hit-Boy's "Racks in the Middle" in the Best Rap Song and Best Rap Performance categories.
