It’s often said that a co-sign from a big artist is the quickest route to radio in Nigeria, and in many cases—even as the landscape shifts—this is still considered the case. For Lagos State singer Joeboy, the first graduate of Mr Eazi’s brilliant emPawa Africa initiative, it was just the spark he needed. Discovered by the singer-turned-exec via an online cover of Ed Sheeran’s “Shape Of You”, Joeboy’s breakout single “Baby” spread almost instantly, topping Apple Music’s streaming charts in Nigeria, Uganda and Zimbabwe along the way. Joeboy’s R&B-tinged Afro-pop is about to take over.