Taken from the Callous EP, which dropped last month, Snowy's back with the visuals for project opener "Success". Filmed by Migg, the visuals follow Snowy and co. as they cut loose and rep for the 0115. The nostalgic, VHS-style visuals also mirror Ken Samson's production which features several nods to grime's heritage via the Eski clicks and sub zero synths. As ever, the quotables come thick and fast, mixed in with a dizzying list of pop culture references and rapid-fire wordplay. It's not entirely clear whether we'll see any more Callous tracks getting video treatment (we've already had vids for "Lucy", "Alpha" and now "Success"), but according to Snow's Instagram, there's plenty of more music and videos coming our way in 2019.
Premiere: Snowy's Not Going To Stop Until He Gets That "Success"
As ever, the quotables come thick and fast, mixed in with a dizzying list of pop culture references and rapid-fire wordplay.
Jan 25, 2019
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