Lil Yachty and Donny Osmond have teamed up on a new record for Chef Boyardee. Yes, you read that right.
In celebration of its 90th anniversary, the canned pasta company enlisted Yachty and the former teen idol to update the classic jingle, “Thank Goodness for Chef Boyardee.” The unlikely collaboration is part of the company’s “Throwback Recipe Series,” which revives old-school labeling as well as simpler ingredients for nostalgic taste.
“This work pays tribute to the past and the future of the classic Chef Boyardee brand,” said Jason Peterson of Havas Creative advertising agency. “We gave every audience, from baby boomers to millenials, something that they could relate to, formed an idea around it and released it in a modern way by doing a full length music video.”
Lil Boat and 60-year-old Osmond were both heavily involved in the jingle’s creative process. Not only did the artists co-star in the outlandish, slightly trippy video, they also co-wrote and co-produced the record.
You can check out the “Start the Par-dee” visual above. And be sure to keep your eyes peeled for Yachty's upcoming EP, which is expected to drop this week.
