Rich the Kid is back with the visuals for his track "Lost It" featuring both Quavo and Offset. The video for "Lost It," which was directed by Alex ‘Grizz’ Loucas, depicts Rich being institutionalized at a psychiatric hospital and eventually breaking out.
The track was featured on Rich the Kid's debut studio album The World Is Yours. The stacked fourteen-track project, which dropped back in March, boasted features from Future, Trippie Redd, Kendrick Lamar, Chris Brown, Rick Ross, Lil Wayne, Swae Lee, Jay Critch, Khalid, and the aforementioned Quavo and Offset.
8 plaques already in 2018!!! “The World Is Yours” is now GOLD & otw to platinum 📀 Thank God for another blessing and thank everybody that contributed to it. Plaques for the whole gang 🔥what ya favorite?
A post shared by Rich The Kid (@richthekid) on Jun 13, 2018 at 12:00pm PDT
A post shared by Rich The Kid (@richthekid) on Jun 17, 2018 at 5:48pm PDT