Rich the Kid is back with the visuals for his track "Lost It" featuring both Quavo and Offset. The video for "Lost It," which was directed by Alex ‘Grizz’ Loucas, depicts Rich being institutionalized at a psychiatric hospital and eventually breaking out.

The track was featured on Rich the Kid's debut studio album The World Is Yours. The stacked fourteen-track project, which dropped back in March, boasted features from Future, Trippie Redd, Kendrick Lamar, Chris Brown, Rick Ross, Lil Wayne, Swae Lee, Jay Critch, Khalid, and the aforementioned Quavo and Offset. 

Rich the Kid was previously featured in the song and video for Jay Park's “FSU” alongside Brooklyn-based rapper Gashi.