Director: Inez and Vinoodh
“FourFiveSeconds” is a curious kind of anti-spectacle: three of the most famous musicians in the world uniting for short, taut acoustic song. It was released in early 2015, ostensibly to launch the campaigns for both Kanye West’s seventh solo album and Rihanna’s eighth, but it wound up on neither. And the video, even more than the song, doesn’t seem to be sure of what it wants to be. Rihanna and Ye both emote and gesticulate wildly in expensive jean jackets, while Macca coolly strums a guitar. But the stark lighting, blank backgrounds and black-and-white color palette just make it look like a ’90s Calvin Klein ad.